Triadic or Tetradic combinations: These colors are evenly placed on the color wheel and you can find them using a triangle or a square shape.Analogous color schemes: These colors sit next to each other and when used together in the same layout, they convey harmony.When put together, they complement each other and provide a sharp effect. Complementary combinations: Complementary colors are colors sitting opposite in the color wheel.Monologous color palette : when we choose a color and use several shades of this color to complete a composition, we call it a monologous combination of colors.The main principles of the color theoryĭigital design may be an offspring of the 20th century, but it employs the same color theory as the age-old science of painting. I am inviting you to walk through the theory of colors and have a look at our list of 40 curated color palettes that hopefully will provide you with all the knowledge you need to make an online banner that stands out from the crowd. So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands, and appeal to online users to click the button. Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market.
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